Where I work, we frequently have a radio station on, playing in the background (and sometimes pretty close to the foreground too). The music is, usually, crap, but that’s because it plays music that is either contemporary or which is dedicated to music from decades that, as far as commercial music went, were utter wastelands.
This afternoon, at one point, in my hearing one of my colleagues commented upon the song then playing, an anonymous piece of unexceptionable gunge. What upset me was that he identified the band as being One Direction.
Up to that point, I had a 100%, perfect, lifelong record of never having knowingly listened to anything by them. Blown forever.